The Commission for the Protection of Competition has initiated ex officio proceedings against Apple products distributer

24.10.2022.

The Commission for the Protection of Competition (“Commission”) initiated proceedings for investigating a violation of competition ex officio against related companies, i.e. Apcom CE Kereskedelmi Korlátolt Felelősségű Társaság from Hungary and APCOM DISTRIBUTION PREDUZEĆA ZA TRGOVINU I USLUGE D.O.O., BEOGRAD from Belgrade in order to determine existence of violation of competition from Article 10 of the Law on Protection of Competition due to reasonable doubt that the abovementioned companies set prices of Apple product in resale in the Republic of Serbia. As stated on the Commission’s website, due to the abovementioned, the Commission has performed unannounced dawn raids on four locations. It is also highlighted that the Commission, by analyzing competition status on different markets, as well as through insight into publicly available data, has concluded that the prices of certain Apple products in the Republic of Serbia are unified with observed retailers of this brand, regardless of whether retailers have the certain status of Apple authorized dealer or not, and regardless of sales channel, that is, whether it is classic sales in bricks and mortar stores or online sales.

The interesting fact which has also been pointed out on the Commission’s website is that the Commission has detected that, in addition to being unified, the prices of Apple products on the market of the Republic of Serbia are higher compared to the prices in the neighbouring countries, which is why Commission presumed existence of a violation of competition in the form of setting resale prices in the sense of Article 10 of the Law on Protection of Competition, that is, that companies Apcom Distribution and Apcom from Hungary set the prices of Apple products in resale.

More news

New Classification of Business Activities in Serbia (KD 2025)

As of 1 January 2027, business entities in Serbia will be classified under the new Classification of Business Activities – KD 2025. The Government has adopted a new Decree on the Classification of Business Activities, published in the Official Gazette of the Republic of Serbia No. 91/2026 on 23 September 2026.

The current classification has been in force since 2010 and was aligned with the European standard NACE Rev. 2. On 1 January 2025, the European Union switched to a new version, NACE Rev. 2.1, which better reflects the digital economy, platforms and intermediation services. KD 2025 is the Serbian version of that standard.

For most business entities, the transition will require no action on their part. However, in certain activities a single old code is split into several new ones, and in those cases it is necessary to check whether the Serbian Business Registers Agency (APR) has assigned the appropriate code.

5 things every employer needs to know about the new Information Security Law

Cyber attacks, ransomware incidents, data leaks and email fraud are no longer problems reserved only for large corporations. The increasing digitalization of business has led to information security becoming one of the key risk management issues in every organization.

This is precisely why the new Information Security Act was passed, which significantly expands the obligations of companies and brings the domestic regulatory framework closer to European standards, and above all with the European NIS2 Directive, which sets a higher level of obligations in the field of cybersecurity.

Below, we highlight five of the most important things that every employer should know.

Key novelties of the Law of the Central Register of Ultimate Beneficial Owners

In March 2025, the National Assembly of the Republic of Serbia adopted a new Law on the Central Register of Ultimate Beneficial Owners, the provisions of which will mostly come into effect on September 14, 2026. This law aims to increase business transparency and prevent abuses in the financial sector, particularly in the areas of anti-money laundering and counter-terrorism financing.